by YolkMediaWhen a large part of the world thinks of social media they think of memes, cute puppies & funny videos, and to a greater degree influencers. Well, it’s so much more than that. They’re platforms that allow people to connect all around the globe.
In recent years, with the rise of social media, digital marketing services have seized this opportunity and used it to promote businesses. The use of social media in digital marketing is even more important than ever before. With companies moving towards the digital space social media is the best way to market them.
But the question arises how does a social media platform impact a business? Luckily, you don’t have to look any further. Here is how social media marketing can impact a business:
1.PROMOTING PRODUCTS & SERVICES
The main reason businesses use social media is to promote their products and services. It helps consumers know what products and services are available. Moreover, they can easily be notified about any new launches or sales. This includes videos about the products and their features reassuring the consumer that your company is genuine.
You may feel that posting about your products/services is enough, but that’s not the case. Social media platforms are constantly changing their algorithms, and your reach will vary accordingly. Therefore, having specialized personnel is key to reaching a wider audience. A social media digital agency will do all that for you. There are tons of strategizing that goes into knowing what kind of posts will garner the best ROI.
2.GROWING AN AUDIENCE
A more effective and cheaper alternative to growing an audience is through social media platforms. A brand’s reach on social media is not restricted and can reach all countries and people from around the world – showcasing your brand to all of them.
The digital marketing company will create relevant content through animations, videos, articles, imagery, etc., which will help assist in acquiring an audience for your brand. Appealing to the targeted audience is essential, this can be achieved through paid advertising.
3.LEARNING ABOUT COMPETITORS
A digital consulting agency will not only help you gain an audience, but it will also study your direct and indirect competitors. It’s essential for digital consulting firms as it helps with understanding the current trends and customer behaviour and planning accordingly. Competitors help you with understanding what strategies work and what can be done differently to make the brand stand out.
4.ENGAGING WITH CUSTOMERS
In days past, communicating with your customers face-to-face, feedback forms, and so on was a norm, and using social media to do the same shouldn’t come as a surprise. So what solution does a social media marketing company have?
Creating engaging content! Although videos and relatable posts will increase viewership and help you connect with the audience by replying to them individually and personally. Yet an even more effective way is by:
- creating special events
- contests
- giveaways
- quizzes
- hashtags
- live video broadcasts
- collaborations
People are more likely to engage with your brand if they see you trying to reach out to your audience.
5.CREATING BRAND AWARENESS
Creating brand awareness is essential for any business, big or small. However, making a few posts on your brand’s social media account is not enough. Therefore, a content marketing agency will analyze consumer behavior to achieve the best ROI. Your goal while marketing your brand is to make sure that people remember your brand when thinking about the type of product and service you provide.
For example, when you think of an energy drink, RedBull or Monster energy drink are names that will come to your mind. Why do you think that is? These companies have marketed their products constantly on social media, from seasonal products, and greetings for festivals to even memes about a certain event.
6.INCREASING WEBSITE TRAFFIC
Social media marketing agency services work towards making your brand known and increasing traffic to your website. One of the benefits of social media is that it allows you to link to your website and or landing pages.
Using social media to drive traffic to your site is an organic way to increase your search engine ranking, which will assist in ranking higher on search engines.
IN CLOSING
We hope this article has helped in enlightening the importance of social media marketing.
Social media has time and again proven to be a boon for many companies who want to expand their business and customer outreach. Sometimes it becomes overwhelming for a company to constantly keep track of its social media activity and community management. Having the right team and the right skills to manage a brands social media presence is vital to portraying the right image and gaining the best ROI.
This is where a digital marketing agency is important. More importantly, this is where YolkMedia comes in for all your marketing needs.